- 名称：Big Brand _ Engagement Results
- 类型：品牌管理
- 大小：61.0 KB
- 更新时间：05-02 19:26:12
- 下载次数：9139次
- 语言：简体中文
- 推荐度：
- 上传会员ID：22504103
《Big Brand _ Engagement Results》下载简介
Theclientisanapparelcompanywithglobalbrandrecognitionandproducts
availableinvirtuallyeverycountryintheworld.Tokeeptheircompetitorsinthe
darkwewillcalltheclientBigBrand.BigBrandhasbeendeliveringsportsapparel
andaccessoriestocustomersformostofacentury.BigBrandhasasimplestrategy
?tocontinuouslystrengthenbrandsandproductstoimprovetheircompetitive
positionandfinancialperformance.Theclienthadannualsalesof?7billionwith?
billioninannualnetprofit.SixbillionoftheannualsalesaretoRetailPartnersand1
billioncomesfromBigBrand抯ownretailstores.
Theyhavetwoseasonsannually.Toremaincompetitivemanufacturingmovedto
thirdworldcountriestotakeadvantageoflowcostlabor.Manufacturingleadtime
isbetween2and4monthsandtransportationleadtimeisbetween4and6weeks.
TodayBigBrandordersinventory5to9monthsbeforetheinventoryisintroduced
tothepublic.
……………………
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