- 名称：China's Mobile Telecom Services Industry Overview
- 类型：企业咨询
- 大小：605 KB
- 更新时间：05-02 19:04:41
- 下载次数：3549次
- 语言：简体中文
- 推荐度：
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《China's Mobile Telecom Services Industry Overview》下载简介
1.China’smobiletelecomservicemarketishugeandfastgrowingrepresentingUS$21billionmarketsizein2001andUS$38billionin2005.Thismarketissupportedbytheworld’slargestsubscriberbaseat145millionalreadycomprising15%oftheworld’stotalin2001andgrowingtopotentially218millioninalowcaseor300millioninahighcaseby2005
2.Thecompetitivelandscapeformobileserviceshasevolvedfromasingleregulatorandoperatortotoday’sduopolyofChinaUnicomandChinaMobilebothofwhomareunassociatedwiththeMinistryofInformationIndustries.AsecondbreakupofChinaTelecomisexpectedtoformtwolargetelecomoperatorsChinaTelecomandChinaNetcomGroupwhoarelikelytoreceivemobilelicenses.AfifthtelecomoperatorChinaRailcomalsohasthepotentialofreceivingathirdgenerationlicenseandbuildingamobilebusiness.FornowChinaMobiledominatesthemarketwith82%valueshareand72%subscribershareandownsmuchofthehighvalueuserbase.Howeverchurnisalreadyhighandisexpectedtoincreasewithcontinuingpricingpressuresandincreasedcompetition.
3.WirelessdataservicesareexpectedtogrowquicklyinChinatoamarketofpotentiallyoverUS$4billionby2005usedby43%ofallmobileusers.Interestfromconsumersurveyshavebeenhighandoperatorsandotherplayersareactivelybuildingservicesinthemarket.WhileearlyWAPserviceshavefailedtocatchonSMShasgrownexponentiallywithupto20billionSMSmessagesin2001.Theearlyadopterswillbemobileprofessionalsandmodernyouthwhowillrequireservicesanddevicestailoredtotheirneeds.
4.RegulatorychangesloomparticularlywiththeaccessionofChinatotheWTO.WhileforeignerswillbeunlikelytosetupMVNOsWTOwillallowgreaterparticipationofforeignersinbasicandvalueaddedservicesalthoughgeographiclimitationswillexistthrough2004andChineseplayerswillberequiredtoownatleast50%oftelecomserviceventures(51%forbasicservices).RegulatoryrisksremainwithnomeanstoappealregulatordecisionsunclearinterpretationofregulationincludingWTOcommitmentsandthegovernment’strackrecordofintransparentandunpredictabledecisionmaking.(SeeseparateregulatoryPDfordetails)
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