- 名称：Advertising 2.0
- 类型：广告策划
- 大小：114 KB
- 更新时间：05-02 19:52:50
- 下载次数：6229次
- 语言：简体中文
- 推荐度：
- 上传会员ID：22501903
《Advertising 2.0》下载简介
Contents
Introduction3
Chapter1:AContextforChange4
TheInternetistakingoff.Again.4
MobileTechnologies5
Chapter2:MediaDemocratizationanditsEffectonMassMedia6
Whataretheconsequences7
Howeffectivearemassmediawhenweallhaveamediumofourown?7
TheroleofRSSinthefutureofmassmedia9
Chapter3:WordofMouth2.010
Thecocktailpartygoesdigital10
Thevalueofbrands11
Advertisinglosinganally12
Chapter4:ANewLanguage13
Contextualadvertising14
Chapter5:OpportunitiesforAdvertisingandMarketing16
Monitoringtheblogosphere16
Participatingintheblogosphere16
Creatingcompany-sidemicromedia17
Consultingonmicromediaandadvertising17
Helpclientsofferopt-inadvertisingthroughRSS17
Bepreparedforextremelytargetedads18
Opportunitiesforagencyintranetsandwebsites18
Notes20
Abouttheauthor21
CreativeCommonslicense21
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