- 名称:西交大的战略管理课件(二)_(ppt 33页)
- 类型:企业战略
- 大小:549 KB
- 更新时间:05-02 19:19:11
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- 语言:简体中文
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《西交大的战略管理课件(二)_(ppt 33页)》下载简介
INDUSTRYANDCOMPETITIVEANALYSISCHAPTER2“Analysisisthecriticalstartingpointofstrategicthinking.”ChapterOutlineRoleofSituationAnalysisinStrategy-Making
MethodsofIndustryandCompetitiveAnalysis
Industry’sDominantEconomicTraits
Industry’sCompetitiveForces
DriversofIndustryChange
CompetitivePositionsofRivals
CompetitiveMovesofRivals
KeySuccessFactors
Conclusions:OverallIndustryAttractiveness
ConductinganIndustryandCompetitiveAnalysisGoodSituationAnaly[来自www.管理]sisLeadstoGoodStrategicChoicesIdentify
StrategicOptions
forthe
CompanySelecttheBestStrategy
forthe
Company-Competitive/BusinessUnitOptions
Chapter4&otherChaptersQuestion1:WhatAretheIndustry’sDominantEconomicTraits?Marketsizeandgrowthrate
(Scopeofcompetitiverivalry)
Numberofcompetitorsandtheirrelativesizes
Prevalence(流行)ofbackward/forwardintegration
Entry/exitbarriers
Natureandpaceoftechnologicalchange
Productandcustomerc
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