- 名称：Product Development_(pdf 9页）
- 类型：生产管理
- 大小：111 KB
- 更新时间：05-02 19:40:55
- 下载次数：6449次
- 语言：简体中文
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《Product Development_(pdf 9页）》下载简介
OVERTHEPASTDECADEmanypackagedgoods
companieshavebeenabletoincreasetheir
earningswithoutsubstantiallyincreasingtheir
unitvolumes.Theyhaveachievedthisbyraisingprices
improvingproductivitycuttingproductcostsand
simplifyingpromotions.Meanwhilemostproduct
developmentactivityhasfocusedonlineextensions
ratherthanonnewproducts.Unfortunatelythis
approachisnowfailingtodelivertheexpectedpro辴s.
Inthenextfewyearsoverallpackagedfoodand
beveragesalesareexpectedtogrowbylessthan2
percent?andmostofthisgrowthislikelytocomefrom
non-traditionalfoodservicechannels.Withfoodand
beverageexpenditurevirtually遖tcompetitionamong
producersissuretointensify.Webelievethatsuccess
willincreasinglybedeterminedbyaplayer誷abilityto
expandsalesthroughnewproductdevelopmentand
commercialization.Totestthisbeliefweconducteda
jointstudywith13packagedfoodandbeverage
companiestoseehowtheygoaboutdevelopingand
commercializingnewproductsandhowtheir
performancecompares(seetextpanel).......
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